Sapporo Breweries Limited (“Sapporo Beer”) recognizes utility of personal information and importance of protecting it. We employ strict and accurate measures for the management and use of personal information as part of fulfilling our corporate social responsibility.
Sapporo Beer strictly complies with the Act on the Protection of Personal Information in order to allow our customers and all other stakeholders with whom we engage to use our products and services with peace of mind. We also employ the following privacy policy and actively take measures to protect personal information, and make ongoing improvements to those measures.

1. We comply with all applicable laws, internal regulations, and other rules on treatment of personal information.
2. When collecting personal information, we clarify the purpose of use, and provide and use the personal information only within that scope.
3. We retain personal information in an accurate and up to date format subject to applicable laws and regulations, and accommodate requests from individuals as concern the disclosure, revision to, deletion of, or refusal of continued use and provision of, their personal information.
4. We take applicable safety measures and precautions to prevent the unauthorized access, loss, destruction, alteration, or leak of personal information.
5. We maintain internal systems for protection of personal information, and make ongoing improvements to these systems.

Sapporo Breweries Ltd.
Hiroyuki Nose, President & Representative Director

Sapporo Beer makes public the following information as pertains to the Act on the Protection of Personal Information (“Personal Information Protection Act”).

We will not collect personal information directly, other than through written information, unless the intended purpose of use is evident in the light of the context in which the personal information is acquired. Note that calls received at our customer support centers are recorded to improve our customer services.

1. There may be cases where personal information of business partners and parties we deal with is collected indirectly through our sales activities (or through publicly available information) in order to make our business activities more efficient and duly protect our interests and properties.
2. If we are entrusted to process personal information by one of our group companies, clients and/or other business partners, we use the personal information solely for the purposes of such entrustment.
3. Where a promotional campaign for Sapporo Beer products is hosted by a third party other than Sapporo Beer, we may receive winners' personal information from the third party in order to comply with the Act against Unjustifiable Premiums and Misleading Representations.
4. For our recruitment, we receive personal information of applicants who seek employment at Sapporo Beer from any third party career and job placement services.
5. In order to increase the convenience of our services, through some functionality on Sapporo Beer’s web sites, we receive personal information registered on the third party services.

Sapporo Beer and its group companies may solely or jointly use personal data, that is, each element of personal inforamtion, in the following cases. For all other cases, we indicate the intended purpose when obtaining the information.

Sapporo Beer takes the following procedures under Article 32 (Disclosure Request Procedures) of the Personal Information Protection Act, on disclosing and treating personal data for which Sapporo Beer bears a duty of disclosure.

• (When you request us to disclose your personal information) After receiving your specific information necessary to verify your identify, we will confirm whether we can disclose your personal information in question, some of which have already been discarded pursuant to our internal proceedures and can no longer be disclosed.
• In case that we can disclose your personal information, we will send you a disclosure request form. (Note that if, however, after sending you the form, when it is found that we no longer retain the personal information on file, we cannot disclose and send it to you.)
• Please send back to us the disclosure form signed and chopped by you, and enclose a postal stamp (822 Japanese Yen) to be attached with our postal mail with proof of delivery, a copy of your resident certificate (excerpted and issued at least thirty days prior to the request) or driver’s license. Please refer to the below section on “personal information inquiries” for a return address.

• Requests for disclosure of personal inforamtion retained by us will only be accepted if made by you, your legal agent or other person designated by you. In that case, ecclosing a copy of your resident certificate or driver's license, please send us the following documents to prove title or qualification to request for your personal information with a postal stamp with proof of delivery;

  1. (i)If requested by your legal agent, a document proving title or qualification of legal agent and a copy of your resident certificate (issued within 30 days prior to the date of the request), or
  2. (ii)If requested by a designated person by you, a power of attorney document with a certified seal and a copy of your residence certificate (issued within 30 days prior to the date of the request).
• After you mail us a disclosure request form and a copy of your residence certificate or driver’s license, with a postal stamp for proof of delivery, we will confirm your identity, such as by calling back the telephone associated with the retained personal information. We then disclose the personal information by postal mail with proof of delivery, on condition that we are able to confirm that the identify matches the data we retain on file. In case that we cannot confirm your identity, we will notify you of our intent not to disclose it by postal mail sent with proof of delivery.
• In case that, as the result of the confirmation, we found to have not retained your personal information any longer, and thus cannot disclose it, we will send you such result via postal mail with proof of delivery.
• Even if you request us to disclose your personal information, as long as legal exemptions apply (Article 28, Clause 2, Items 1-3 of the Personal Information Protection Act), we will notify you of not disclosing personal information via postal mail with proof of delivery.
• Any documents you have sent us for personal identification, such as a copy of resident certificate or driver’s license, are used only for identity verification purposes.

Sapporo Breweries Ltd.
Established: March 28, 2005
Last revision: Jul 24, 2024

The Site is operated as a part of the suite of services Sapporo Beer offers to customers. Personal information may be collected and addressed in the cases below and within the scope required.

Applications and participation in promotional campaigns and events
Survey responses
Inquiries
Enrolling in member services
Registering for e-mail newsletters
Purchasing and ordering goods and services
Others (where we provide our services tailored to you, using your personal information)

In the cases above, it is at the customer’s sole discretion whether you provide your personal information to Sapporo Beer. We never forces you to provide this information to us. Even if you elect not to provide your personal information to us, you can use most services on the Site. However, there are some services that can be available only by providing personal information to us. You agree that you may be unable to use these services if you do not wish to provide personal information.

Some of personal information which is necessary for us to provide our services on the Site, is as follows.

Name
E-mail address
Telephone number
Address and postcode
Date of birth and age
gender
Marital status
Occupation
Your information registered on social media and external service companies
Other detail information essential to the provision of services

In Japan, people under 20 years of age are prohibited from drinking alcohol by law.
We ask for your date of birth and age in order to prevent drinking by minors.
We ask you for age and gender information in order to better apprehend the demographics and needs of our users and develop new and more useful services.

When we ask you to provide personal information, we announce in advance on the Site the intended purpose of use and use the personal inforamtion within the scope of such purpose.
Where there is a need to use your personal information beyond the scope initially indicated (new purpose), we inform you of said purpose of use in advance. If you do not agree to the new purpose of use, you may refuse our use of your personal information. (However, if the use of your personal information is essential to provision of our service, you agree we may not be able to provide that service to you.)
Your personal information is mainly used for the purposes below. If you request us to suspend further use of your personal information, you can contact us here at any time.

To provide prizes to winners of promotional campaigns and events
To provide prizes and compliments to those who respond to our questionnaires
To respond to your inquiries
To send e-mail newsletters to you
To deliver goods and services purchased or ordered by you
To confirm whether you are registered for membership services
To use as statistical data for marketing, product development, and similar purposes
To confirm information required for providing to you the products and services you have subscribed for.
To contact you accordingly if important matters happen
To improve quality of our services and customer convenience, such as by customizing web-pages to each customer and allowing the omission of previously entered information when applying or registering for new services

Excluding the cases below, we do not disclose your personal information to third parties.

Where we obtain your consent to do so
Where we entrust our business to an agency, transport carrier, payment provider, or other parties in connection with applying for a promotional campaign or event, ordering products, or using financial services.
Where we deem, in the light of the nature of your request, that one of Sapporo Beer’s affiliates (listed on this web site) should reply to you
Where required by laws to provide the personal information to the authorities

We manage personal information provided by you with due care and take reasonable remedies to prevent from the risk of leak, loss, misuse, alteration of, or unauthorized access to, personal information. In addition, when you provide personal information to us, we endeavor to ensure security through the use of secure technologies like SSL (Secure Sockets Layer) encryption to prevent the personal information from being intercepted by any third parties.
To improve Sapporo Beer’s services quality, and make greater convenience of our customers, we may outsource the handling of personal information to an external company. In this case, we instruct and supervise the third party contractor to ensure that the personal information is properly managed.
Where we provide statistical information to third parties, we do so only in the form of anonymized statistical information by which the individual cannot be identified.

For inquiries pertaining to matters other than member services registration, please refer to the Public Notice per the Personal Information Protection Act.

By entering on the Site your login ID (e-mail address) and password you configured when registering for membership services, you can browse, revise, and delete the personal information we retain on file. Personal information not pertaining to member services registrants (such as applicant's information for promotional campaigns) is deleted six months after the campaign ends.

When you visit the Site again, cookies are made use of in a part of Site to customize the content of services offered based on your past visits on Site. Cookies are a small piece of data sent from a web server to your browser and stored on your computer’s hard drive in order to identify your computer. This technology is in standard use around the world. Sapporo Beer does not retain any customer personal information in these cookies.

You can change your browser settings to block cookies or display a warning when a cookie request is being made. Please note that this may restrict the content of services we can provide to you, or may cause this web-page to not display correctly.

In addition, we retain Site visitor access logs for the following purposes. These access logs include domain names, IP addresses, operating system type, browser type, and access date and time.

Web site maintenance
Statistical analysis of website usage
Collecting information for marketing and promotion purposes
Resolving web site issues and problems

On the Site, we may provide to you contents that integrates with external services and accounts on other sites. Note that any information you have made public on those sites will be treated as public information when you link your account.

The Site links to external web sites not owned or operated by Sapporo Beer. Sapporo Beer will not be liable for protecting personal information or content on or through those linked pages.

If you have an inquiry regarding our use of your personal information on the Site, please contact us via this page.

Sapporo Beer periodically reviews and, at its own discretion, updates this privacy policy. The updated privacy policy will be posted on this Site.